TikTok and YouTube are drawing teen and YA audiences away from TV

REPORT: Hub Entertainment Research has found that 44% of 13- to 24-year-olds in the US spend most of their entertainment time gaming and watching videos online.
January 28, 2025

In its annual Video Redefined report, New Hampshire-based Hub Entertainment Research has revealed that most of the time Americans ages 13 to 24 spend entertaining themselves is focused on gaming and watching TikTok and YouTube videos. 

Hub surveyed 1,919 people in this age bracket in December to identify these topline takeaways: 58% of the sample find watching short videos more amusing that traditional TV, and 57% say watching content on YouTube and TikTok is causing them to spend less time watching traditional TV. 

The report also touches on the push-and-pull relationship that TV and films have with TikTok and YouTube. According to Hub’s data, 63% of 13- to 24-year-olds say they often discover new shows and movies by watching short clips on what the researcher calls “non-premium” social video sites (including TikTok and Instagram).  

One battle that traditional TV and movies seem to be winning is more of a mental one—43% of the younger viewers surveyed who feel like they watch too much content on social video platforms say they should be watching longer-form content instead. 

In general, when they’re at home, most US viewers in this age bracket (76%) prefer to watch content on their mobile devices over any other type of screen. And overall, 44% of the content they watch is consumed this way, followed by TV (26%), computers (18%) and tablets (12%).

About The Author
News editor for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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