Snoop Dogg launches music-based SEL series

The CG-animated show dropped on YouTube this week and features a group of colorful canines who sing, dance and rap.
August 26, 2022

Rap icon Snoop Dogg has teamed up with producer Claude Brooks and singer-songwriter October London to create an animated online kids series that’s packed with (educational) hip hop rhymes.

Doggyland—Kids Songs & Nursery Rhymes aims to develop social, emotional and cognitive abilities in preschoolers. Four episodes were released on the Doggyland YouTube channel this week, and a new one will drop weekly on Tuesdays.

The studio behind the CG-animated series had not been identified at press time, nor were any format details available.

Doggyland—Kids Songs & Nursery Rhymes features a group of colorful puppies who sing, dance and rap through life’s challenges, with guidance from wise adult mentor Bow Wizzle, voiced by Snoop Dogg. The accompanying album includes well-known tunes like “Wheels on the Bus,” “ABC Song” and “Humpty Dumpty.”

“I’ve always wanted to create a kid-friendly series that lets kids be kids, and is truly representative of the culture with everything from the music to the characters,” says Snoop Dogg, who co-created the series. “As a father, grandfather and longtime youth football coach, it’s always been important to me to build positive and educational environments for all children.”

Brooks is the creator of Hip Hop Harry, which aired on Discovery Kids and TLC from 2006 to 2008. This 26-episode series featured a bear performing hip hop songs for two- to  seven-year-olds.

In recent years, more creators have invested in rap-led educational content for kids, including GoNoodle’s Blazer Fresh series (2017-2022) and UK prodco Monkey’s MC Grammar’s Wonder Raps, which Sky Kids just renewed for a second season.

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