UK broadcaster Sky is launching a new hiring initiative to recruit a children’s commissioner from outside of the usual industry channels.

The Assistant Commissioner program is a two-year scheme designed to find a creative working in another industry such as theater, gaming, music, scriptwriting and production who may have great kids content sensibilities but not necessarily a traditional buying background.

Recruiters will consider the character, judgment and motivation of candidates in the running for the full-time position, and they’re on the lookout for a “dynamic personality” and someone who can build relationships, according to the job posting. Applicants should apply through Sky’s website.

Sky Kids commissions live-action and animated programming for kids ages one to 10. Last week, it greenlit live-action/animated hybrid The Slow Mo Guys’ Big Adventures (10 x 22 minutes) for the eight-plus crowd, featuring the popular YouTubers (14 million subscribers) exploring different periods in history through experiments. The net also renewed live-action series MC Grammar’s Wonder Raps (10 x five minutes), in which YouTuber MC Grammar teaches kids about topics ranging from the Tudors to healthy eating through rap songs.

Senior commissioning executives often come into their roles from similar backgrounds, and because turnover is low, it can be difficult to bring in fresh perspectives, according to Sky’s release.

While some channel teams have been making an effort to become more diverse, a lot of this work has centered on entry-level positions to date. And there’s also a mentoring gap that sometimes makes it difficult for new buyers to learn finer commissioning skills, said Zai Bennett (pictured), Sky UK and Ireland’s managing director of content.

Sky is hiring one assistant commissioner for its kids team, and also looking for applicants in comedy, drama, arts and entertainment, factual and original films. The program is funded by the US$36 million that the broadcaster earmarked to improve diversity and inclusion and address inequality internally and in the industry in general.