Kids VOD platform Azoomee has partnered with Huawei to launch its educational shows and games on the Chinese techco’s new kids tablet.

Huawei is bundling a free one-year subscription for Azoomee into its Huawei MatePad T Kids Edition tablets, which rolled out today in Indonesia and will eventually be available in 125 markets.

Tablets are becoming a key battleground in the kids streaming wars. Young viewers spent 4% more time on tablets per week last year, according to the Dubit Trends: Share of Time 2020 v 2019 report. And research firm Smarty Pants has found that nearly half of six- to 12-year-olds are using tablets daily.

Azoomee is an ad-free subscription service that targets kids ages four and up. It recently acquired Berlin kidcaster Da Vinci Media, and its catalogue now features series such as Do You Know? (75 x 15 minutes), Addison (50 x 11 minutes) from Portfolio Entertainment and Dr. Panda (39 x seven minutes) from 9 Story Distribution International.

In related news, Da Vinci Kids has inked a deal with Telekom Slovenije that will see its content offered on the Slovenian conglomerate’s devices, website and app. This builds on a strategy that has already seen Azoomee partner with smart TV distributor Foxxum in 2019 to launch its content on connected TV sets from Panasonic, Apple TV and Samsung.