Netflix and Nickelodeon are partnering on a multi-year output deal to produce original animated feature films and TV series for kids and families. Under the agreement, the two companies will create content from Nick’s library of characters and new IP.
This isn’t the first time the two companies have teamed up. This past May, Netflix picked up two of Nick’s feature-length reboot films, Rocko’s Modern Life: Static Cling and Invader Zim. Last year Viacom rolled out a new studio model of producing and licensing new episodes of its original content to third-party digital and linear platforms. As part of that shift the conglom sent Nickelodeon Animation Studio’s animated comedy Pinky Malinky exclusively to Netflix. It also partnered with the SVOD service to reimagine its popular series Avatar: The Last Airbender as an exclusive live-action series. Building on the deals, Viacom secured a partnership with the SVOD to produce two original animated feature films based on Nick’s popular series Teenage Mutant Ninja Turtles and The Loud House, this past February.
Nickelodeon inked this deal with Netflix to grow the studio’s content beyond linear platforms, Nick’s president Brian Robbins said in a statement.
The partnership comes shortly after Viacom and CBS announced a number of senior appointments set to take effect after the ViacomCBS merger, which is expected to close by the end of this year. Once merged, Robbins will serve as the president of kids and family entertainment for ViacomCBS Domestic Media Networks, and Pam Kaufman, the current president of Viacom Nickelodeon global consumer products, will serve as president, global consumer products of ViacomCBS. The merger is still subject to closing conditions. If it closes, the companies plan to save US$500 million within two years by eliminating overlapping operations and other initiatives.
Meanwhile, Netflix is going through a period of growth, and in its Q3 financials released last month, the SVOD service reported that it had gained seven million new subscribers in Q3, climbing to 158 million. The streamer has been busy building its original international kids content catalogue, recently giving preschool Hinduism series Ghee Happy the greenlight, and renewing its first kids original series from India Mighty Little Bheem for a third season in August. Netflix also recently signed a new multi-year overall deal with California-based Kuku Studios to produce animated films and series.