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ViacomCBS sets leadership team

Pam Kaufman and David Lynn will take on expanded exec roles after the companies merge in early December.
October 31, 2019

Viacom and CBS are another step closer to fully merging the two companies, and have decided who will be on the leadership team.

Pam Kaufman (pictured, left), the president of Viacom Nickelodeon global consumer products will serve as president, global consumer products of ViacomCBS and will be responsible for the company’s consumer products business. Kaufman will have global oversight of product and business development, licensing, merchandising, retail sales, consumer insights and marketing. A longtime Nickelodeon global consumer products exec, Viacom upped Kaufman to lead the international CP business for Viacom Media Networks in May 2018.

At the same time, the president and CEO of Viacom International Media Networks (VIMN), David Lynn (pictured, right), will oversee the combined company’s international media networks, including Australia’s Network 10. Lynn was tapped for the role of VIMN president and CEO in 2017, moving up from his role as the SVP and MD for Nickelodeon UK, where he helped spearhead the launch of Nick Jr. and its digital strategy.

The merger remains subject to closing conditions and should be finalized by early December, according to Viacom.

President and CEO of Viacom Bob Bakish was previously announced as the president and CEO of ViacomCBS in August.

Other leadership changed include Jo Ann Ross, president and chief advertising revenue officer for CBS will serve as the president and chief advertising officer for ViacomCBS domestic advertising sales. EVP and COO, ad solutions, John Halley, will take on the role of COO of advertising revenue and EVP, advanced marketing solutions. Ray Hopkins, the president of television networks distribution for CBS will serve as the president of US Network Distribution, ViacomCBS. President and CEO, CBS global distribution group and chief content licensing officer, Armando Nunez, will serve as chairman, global distribution and chief content licensing officer for the merged company. Dan Cohen, president of worldwide home entertainment & TV distribution, Paramount, will serve as president, global content licensing ViacomCBS, reporting to Nunez.

The merger was first announced in August and if it closes the companies plan to save a US$500 million within two years by eliminating overlapping operations and other initiatives. The combined company’s portfolio will include CBS, Showtime, Nickelodeon, MTV, BET, Comedy Central and Paramount.

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Online writer for Kidscreen. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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