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Consumer Products

Dav Pilkey series snags licensing partners

The Captain Underpants creator has inked an agreement with MerryMakers to develop a licensing program for his Dog Man book series.
February 1, 2019

Dav Pilkey, the creator of comedy-driven publishing IP Captain Underpants, has inked an agreement with licensing agent MerryMakers to build a consumer products program around his Dog Man children’s book series.

The six books in the two-year-old collection published by Scholastic imprint Graphix currently have more than 23 million copies in print. All six titles have had number-one debuts on the New York Times bestseller list.

MerryMakers is initially focused on signing licensees in games, figurines, apparel, accessories and bags, and negotiations are already underway. A first range of consumer products is expected to launch in fall 2019.

Dog Man stars a crime-fighting dog-human hybrid who cannot resist the urge to stop criminals.

For writer and illustrator Pilkey, this venture comes on the heels of the release of DreamWorks Animation film Captain Underpants: The First Epic Movie in 2017, and Netflix’s animated series adaption of the movie The Epic Tales of Captain Underpants in 2018.

About The Author
Online writer for Kidscreen. Ryan covers tech, talent and general kids entertainment news, with a passion for kids rap content and video games. Have a story that's of interest to Kidscreen readers? Contact Ryan at rtuchow@brunico.com

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