Nick Asia releases dark side of the web PSA series

Collaborating with pro-social publisher EYEYAH!, the kidcaster is rolling out 10 short vids on linear and digital in support of Safer Internet Day next month.
January 31, 2019

Nickelodeon Asia is partnering with EYEYAH!, a Singapore-based publisher of social-emotional development activity books for kids, to raise awareness about the dangers of the internet by way of a 10-part animated series. The PSA-style videos will be available on Nick’s digital and on-air platforms across Asia as part of Safer Internet Day on February 5.

EYEYAH! provided art direction to 10 illustrators—Yeah Yeah Chloe (Australia), 3Land Boy (Bangkok, pictured), Olivier Rinckel (France), Adeline Tan (Singapore), Domic Foong (Singapore), Esther Goh (Singapore), Yellow Mushmellow (Singapore), Kristian Jones (UK), Matt C Stokes (UK) and Russell Taysom (UK)—whose video concepts highlighting potentially dangerous aspects of the internet such as addiction, online strangers and privacy were then animated by Acid House in the Philippines.

The PSAs are a part of Nick Asia’s ongoing Together for Good initiative, which also encompasses a partnership with child rights organization Plan International on Together We Rock, a pro-social campaign to encourage gender equity. the kidcaster followed that up last year by partnering with NGO KidsRights Foundation to launch #KidsCan, a global campaign to teach children about making positive changes.

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