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Nickelodeon International launches #KidsCan initiative

Running from now until December, the on-air and digital campaign puts a spotlight on the stories of nine International Children's Peace Prize winners and nominees.
April 2, 2018

As part of its Together for Good pro-social initiative, Nick International has partnered with NGO KidsRights Foundation to launch #KidsCan, a global campaign designed to educate young people about making positive changes to the world.

Beginning this month through December, the campaign will feature nine International Children’s Peace Prize winners and nominees on Nickelodeon’s on-air and digital platforms in more than 170 countries.

Profiles on each #KidsCan change-maker will broadcast monthly, focusing on children such as South African disability activist and 2011 Peace Prize winner Chaeli Mycroft (pictured), who created a campaign to provide equipment, physical therapy and support programs to thousands of disabled kids.

The profiles will also be available online at the Together For Good campaign hub and on Nick’s regional websites. Features include an interactive “How Can You Help Others?” personality quiz, plus tips on how to make change at home on togetherforkidsrights.org.

The campaign’s full list of #KidsCan change-makers includes:

Michael Steven Uribe (Colombia) - 2017 Peace Prize nominee focused on peace initiatives using performing arts

Om Prakash (India) – 2006 Peace Prize winner focused on child labor issues

Fahima Elmi (The Netherlands) – 2017 Peace Prize Nominee focused on child homelessness

Kesz Valdez (Philippines) – 2012 Peace Prize winner focused on child healthcare

Tymon Radzik (Poland) – 2017 Peace Prize finalist focused on child government participation

Chaeli Mycroft (South Africa) – 2011 Peace Prize winner focused on children with disabilities

Mohamad Al Jounde (Syria) – 2017 Peace Prize winner focused on children refugees and education

 Kehkashan Basu (United Arab Emirates) – 2016 Peace Prize winner focused on environmental sustainability

The 2018 Peace Prize winner has not yet been announced, but will be included in the campaign.

The #KidsCan campaign follows Together We Rock, A Together For Good program launched last spring that saw Nick partner with child rights organization Plan International on a gender equity initiative tied to the kidsnet’s hit sitcom School of Rock.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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