Toronto’s Skyship Entertainment is collaborating with the Australian preschool musical group The Wiggles on its Super Simple Songs YouTube channel and Super Simple social media platforms.
Running from January 14 to 18, the partnership will feature contests, a playlist and the release of a new ditty called “The Toilet Song,” which will be sung by The Wiggles with animation from Skyship. The January 14 episode of Sing Along with Tobee will also feature guest appearances by Anthony and Emma from the Wiggles (pictured), while the January 16 episode of Caitie’s Classroom will visit Emma and Lachy behind the scenes of The Wiggles’ concert in Toronto.
Earlier this year, Distribution360 added 15 animated shows from Skyship to its portfolio, including Super Simple Songs. The company also recently signed a distribution and merchandising pact with UYoung Culture and Media for its Super Simple-branded preschool library in China. Preschool properties like The Bumble Nums, Carl’s Car Wash, Mr. Monkey, Monkey Mechanic and Sing Along with Tobee were included in the deal.
The Wiggles, meanwhile, have been making consumer products moves all year. The musical group inked a raft of new licensing deals for the US and Canada in July, and also recently partnered with Australia’s ABC Music and app developer Weyo to launch AR/3D app The Wiggles-Fun with Faces.