wiggles
Consumer Products

The Wiggles ink new licensing deals

The preschool musical group signed a number of partnerships across categories including games, apparel, crafts and beauty in the US and Canada.
July 27, 2018

Preschool musical group The Wiggles has inked a raft of new licensing agreements in the US and Canada. New partners include TCG Toys (puzzles, games and floor mats), Danawares (tabletop, stationery, craft and activity), Jcorp (daywear), Gertex Hosiery (headwear and hosiery), Centura Brands (health, beauty and bath) and Riley Blake Designs (fabric and DIY).

The first wave of products—including specialty toys, apparel and accessories—will be available in Canada at Toys “R” Us and Walmart in fall 2018, followed by the full range across North America in 2019.

Since The Wiggles launched in 1991, three of the four original members have retired and the first female Wiggle—Emma Watkins—joined the group. It continues to tour across North America and The Wiggles’ largest Canadian tour to date is set to launch in September.

The Wiggles’ series Wiggle Wiggle Wiggle airs on Treehouse TV in Canada, on Hulu and Universal Kids in the US and on Netflix globally.

 

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com

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