Moose Toys Scruff-a-Luvs

Moose Toys unveils new plush lines

The Australian toyco continues its push into plush with an all-new Scruff-a-Luvs line. Plus, more Shopkins and Pikmi Pops are readying their debuts.
February 16, 2018

Australian toyco Moose Toys is set to release its latest lineup of toys, which includes an all-new surprise plush collection called Scruff-a-Luvs (pictured), as well as more of the company’s popular Pikmi Pops and Little Live toys.

At US$19.99 apiece, Scruff-a-Luvs toys will debut in June. The toys come in big matted balls of fur, and the animal’s identity is revealed through washing the ball, towel-drying it and then blasting it with a hair dryer. Each toy comes with a collar, name tag, adoption certificate, brush and hair clips, and it can be washed multiple times.

Moose Toys’ Pikmi Pops were introduced last year as scented plush collectible toys housed within a lollipop vessel. Season two of the collectibles will be released in April for ages five and up. The line’s 12 new characters are inspired by icy-cool patterns and scents. Each Pop includes a cented plush, a sweet message, a dangler stringer and a collector’s guide.

In addition, Moose Toys will also unveil Little Live Pets Lil’ Unicorn in August for ages five and up and at a retail price of US$19.99. The Little Live brand will also expand to include Bizzy Bubs in 2018, which are small collectible baby dolls.

Moose Toys, which serves as the master toy partner for Golden Bear’s Fur Babies (Bush Baby World in the UK), will also roll out more of those toys in the coming months.

Moose Toys is the force behind Shopkins, the continuously popular collectible franchise aimed at young girls. In 2017, Shopkins was the number-one girls collectible property in the US in the Playset Dolls & Accessories segment, according to The NPD Group. Moose Toys will preview the 10th season of Shopkins, as well as seasons two and three of its Cutie Cars and Happy Places lines, at next week’s New York Toy Fair.

While most of its new offerings are aimed at girls, Moose Toys expanded into the boys segment last year with the new Grossery Gang line, which features 150 characters modelled after common convenience store snacks.

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Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at



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