Melbourne, Australia-based Moose Toys has picked up master toy distribution rights to Golden Bear’s Bush Baby World brand in the US and Canada.
With more than one million units selling in the UK, Bush Baby World interactive plush toy has been enjoying success since its launch this summer. Moose will release identical products under the name Fur Babies World in North America starting this spring. The line will feature small plush animals that sport plastic faces and patented technology that makes their eyes and ears move when a child rubs them.
Brands with Influence’s 10 x two-minute Bush Baby World YouTube series (which has more than a million views to date) will also be repurposed for the North American market by Moose Toys, whose Shopkins line led significant sales in both the US and the UK last year.