Consumer Products

Doug the Pug takes big licensing bite

Remarkable Brands has signed a number of new partners, including American Greetings and Gund, for the real-life furry social media star.
July 25, 2017

New products inspired by social media star Doug the Pug will be unleashed at select retailers across the US later this year. New York-based licensing and branding agency Remarkable Brands signed a number of new partners across a range of categories, including plush, party goods and stationery.

The new licensees include American Greetings (paper and digital greeting cards, gift card holders, gift packaging, decorative door covers, window clings, party goods, stickers), Gund (plush toys and accessories, drinkware, ceramic molded mugs, travel mugs, tumblers, stationery, journals, notebooks, stickers, pens/pencils, bookmarks, figures), Imaginarium Goods (playing cards, koozies, air fresheners, money banks, dashboard doll/bobble heads, molded mugs, coffee mugs, pint glasses), Kurt Adler (ornaments, wooden blocks) and Trends International (posters).

The new lineup joins existing licensing partners including Kids Preferred (plush toys, accessories), St. Martin’s Press (coloring books), Harper Collins (books) and Willow Creek Press (puzzles and calendars).

Real-life canine Doug the Pug boasts more than one billion Facebook video views and has nine million followers across social media networks. The dog also has its own YouTube channel.

Previously, Remarkable Brands was named exclusive worldwide licensing agent for Todd Goldman’s Tighty Whitey Brands, home of the Bear in the Underwear picture book series. The agreement tapped the agency to develop a broad-scale licensing program for the brand in categories including apparel, toys, games, plush and stationery.

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Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


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