Amazon hot toy list calls for summer of STEM

Amazon predicts products from Disney and Little Tikes will top toy sales this summer as movie-themed and STEM products continue to grow in popularity.
May 15, 2017

Swimline Personal Pizza, Moana Disney Activity Table and Osmo Coding (pictured) are some of the items that e-commerce giant Amazon expects will top this summer’s toy sales.

The online retailer has released its annual summer toy list, which includes more than 400 plaything, as well as a number of exclusives and hand-picked items.

The list is organized into a number of categories–including Water Everything and STEM in the Summer–and shoppers can browse through the toys using a number of filters that focus on brand, age, price range, reviews and discounts.

For the second summer in a row, STEM in the Summer continues to be a big category. Amazon predicts toys like Osmo Coding, 4M Water Rocket Kit and National Geographic Break Open 10 Geodes and Explore Crystals Science Kit will be popular. The STEM trend was also a major point of interest in Amazon’s 2016 holiday toy list and it seems the focus on science, technology, engineering and math products will only continue to grow. Recently, a number of STEM-centric properties announced new brand expansions, including GoldieBlox (chapter books) and Odd Squad (games and puzzles).

Movie-themed toys are also expected to sell well, with products like the Ravensburger Disney Cars 3 Dueling Cars Shaped Floor Puzzle and the Marvel’s The Avengers Master Pack-Captain America connected to recent or upcoming releases.

Amazon’s top picks in the Backyard Play category include Gazillion Incredibubble Wand, Nerf Lazer Tag and Melissa & Doug Sunny Patch Verdie Chameleon Beanbag Toss. In the Active Play category, toys like Power Wheels Wild Thing 2, Schwinn Roadster 12-Inch Trike, Space Scooter Ride On, Franklin Sports Go Pro Youth Football Goal Post Set and the Fisher-Price Grow-to-Pro Basketball are all expected to be big hits.

Anticipated winners in the Outfit Your Backyard category include Swing-n-Slide Orbiter, Little Tikes Jump ‘n Slide Bouncer, Little Tikes Fountain Factory Water Table and Swing-N-Slide Monster Web Swing. The Water Everything category, meanwhile, includes toys like the CoolerZ X3 Inflatable Island 3-Person, Kelsyus Floating Hammock and Bunch O Balloons – Instant Water Balloons.

Toys including Roller Coaster Set, Easy Playhouse Castle, Wildkin Canvas Teepee Playhouse, HedBanz Game and Children’s Globe 3D Puzzle are some of the top products in the Rainy Day Fun category. The Imagination Station category includes toys like the Melissa & Doug Wooden Snacks and Sweets Food Cart, Melissa & Doug Scoop and Stack Ice Cream Cone Magnetic Pretend Play Set, Lego Star Wars Y-Wing Starfighter 75172 Building Kit and Disney Mickey Mouse Activity Mats.

The annual list also includes a number of toys sold exclusively by Amazon, including PAW Patrol Mission Paw–Air Patroller, Play-Doh 24-Pack of Colors, Power Wheels Dune Racer, Fisher-Price Rock, Roll ‘n Ride Trike, Power Wheels Thomas and Friends Thomas with Track, Nerd N-Strike Elite Strongarm blaster, Little Tikes Easy Score Basketball Set and the Kid Trax Charger Police Car, 12-Volt.

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