little tikes
Consumer Products

Amazon unveils inaugural summer toy list

Amazon predicts products from Little Tikes and Fisher-Price will top seasonal toy sales, and its in-house toy experts have selected their fave STEM, travel and rainy-day items.
May 5, 2016

The Intex Wishing Well Swim Center Pool, Step2 Crabbie Sand Table and Little Tikes’ Shady Jump ‘n Slide Bouncer (pictured) are just a few of the items retail giant Amazon expects to top its inaugural summer toy list, which includes a a number of exclusives and a selection of items hand-picked by Amazon toy experts.

Toys and games topping the expected bestseller list include:

  • Little Tikes Easy Store Picnic Table with umbrella
  • Power Wheels Batman Dune Racer
  • John Deere Pedal Tractor and Wagon
  • Franklin Sports Aquaticz Disc Toss
  • Zing Air Huntress Z Curve Bow, Pink
  • K’NEX Education – Intro to Simple Machines: Gears
  • Snap Circuits SC-300 Electronics Discovery Kit

As for the recommendations from Amazon’s toy experts, they’ve been broken down into several categories. For STEM toys, Amazon favors Electricity from Mud – Mud Watt Core STEM Kit, Science Wiz Cool Circuits and the littleBits Electronics Premium Kit. Highlighted travel and beach toys, meanwhile, include Amazon’s own Fire Kids Edition tablet, Aurora World Miyoni Sea Otter Plush, Melissa & Doug Sunny Patch Seaside Sidekicks Sand Baking Set, and the Pacific Play Tents Green Camo Tent Set. For rainy days, Amazon experts are touting the 130-Piece Tegu Classroom Magnetic Wooden Block Set, Klutz Make Glitter Clay Charms craft kits and the Fisher-Price Doodle Pro Trip.

Moving on to vehicle play, Power Wheels Batman Dune Race, the John Deere Sit ‘n’ Scoot 3-in-1 Gator Ride On, and Step2 Hot Wheels Extreme Thrill Coaster Ride On top the list. The Intex Rainbow Ring Inflatable Play Center, Franklin Sports Aquaticz Spyderball and the Wet Head Game have all been tapped to make the most of backyard play. Finally, Amazon is highlighting the Swing-N-Slide Cedar Brook Play Set, Big Dig Ride-on working Crane, and the 2-in-1 Wet ‘n Dry Bouncer Refresh as “Epic playsets.”

In terms of key exclusives, Mattel leads the pack with the Power Wheels Thomas the Train Thomas with Track, Fisher-Price’s Power Wheels Kawasaki Lil’ Quad with Track and Power Wheels Chrome Dune Racer , and the Fisher-Price Rock, Roll ‘n Ride Trike.

 

 

About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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