Tough holiday season contributes to Jakks’ losses

In its fourth quarter and full-year 2011 sales results, Malibu, California-based toymaker Jakks Pacific's net sales for the fourth quarter of 2011 dropped from US$198 million (2010) to US$141.1 million, and its net sales for 2011 totalled US$677.8 million, compared to US$747.3 million in 2010.

February 21, 2012

In its fourth quarter and full-year 2011 sales results, Malibu, California-based toymaker Jakks Pacific’s net sales for the fourth quarter of 2011 dropped from US$198 million (2010) to US$141.1 million, and its net sales for 2011 totalled US$677.8 million, compared to US$747.3 million in 2010.

Jakks president and CEO Stephen Berman said the difficult retail sales environment for toys during the year-end 2011 holiday season contributed to the lower than expected sales, but he expects a rebound in 2012 with help from Jakks’ recently announced agreement with Warner Brothers Consumer Products to create figures and plush of DC Comics Super Heroes and Villains.

TAGS:

DC Comics Super Heroes and Villains, Jakks Pacific, Stephen Berman, toys, Warner Brothers Consumer Products

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

// Author Page