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Consumer Products
Bob the Builder puts merch in the foreground
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Screen
Mattel kicks off digital film launch for American Girl Lea
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Fans to drive more YouTube content for Thomas & Friends
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With Video Direct, Amazon targets content creators
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Consumer Products
Mattel launches Captain America Hot Wheels line
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Consumer Products
Mattel’s global sales down 1% in first quarter
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Consumer Products
Fisher-Price hires Jonathan Adler as creative director
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Screen
Mattel centralizes content output in new division
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Consumer Products
American Girl moves into construction
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Consumer Products
Former Mattel exec to head sales at Alex Brands