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MarketingAt six-month-old Playground, Mattel wants all-in on digital distribution
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Consumer ProductsMattel gets more interactive at Toy Fair
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Consumer ProductsMattel reports Q3 results, brand performances
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Consumer ProductsMattel expands Apptivity toy line
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Consumer ProductsMattel posts flat second quarter revenue
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Consumer ProductsMattel’s Q1 returns take a hit
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Consumer ProductsMattel and Crayola draw up new licensing partnership
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Consumer ProductsMattel and Mega Brands sign global licensing partnership
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Consumer ProductsMattel closes HIT acquisition
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Consumer ProductsDale Earnhardt, Jr. designs Hot Wheels car, apparel range
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