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NewsScholastic gets game
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Xilam inks Igel
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News in Brief
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Advertising to Teens: A new definition of ‘upfront’ media
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Adidas courts smallness to sell extreme gear
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Tremendous! Entertainment takes four on the road
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What’s happening in kids production
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Next Trend
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Urban fiction outfit teams with Def Jam to sweeten the literacy pill with hip-hop tunes
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Peter Engel mines teen music scene, prime time and talent management
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