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Entertainment licensing: Short burn falls out of favor as market wakes up
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Licensed or original? How toycos assess potential when making the big choice
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Anime tsunami hits Toy Fair
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The Powerpuff Girls: Tough girls with big toy plans
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Eurotoys battle U.S. imports for classic status
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Cool new toys
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Toy story, too!
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Advertising to Kids: Creative
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Rules for kick-ass kid creative (and when to break them)
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Effective creative for reaching multicultural America