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News
Archie brings comic properties closer to home with its new production unit
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NBC offers licensees a ride in its property promo vehicle
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Interstitials with local buzz aim for broader horizons
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News in Brief
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News
Re-release of Hollywood hit E.T. gets a not-so-Hollywood promo treatment
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News
New social issues and funding shortages open closed doors for in-school marketers
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Kids pubcos turn the page on eBooks
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Video Notes
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Shelftalk
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Sensitive post- 9/11 programming strategies trigger ratings boom for U.S. kidcasters