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Spotting the marketing opps in blurring gender lines
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Prodcos pump up boys action offerings
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Building a HIT portfolio
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Why kids love what they love
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A heartier kids upfront puts a rosy glow on the new U.S. fall season
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U.K. kidnets bank on stunts and strong fall commissions
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Canuck channels aim to
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French terrestrials stay the course to maintain kid airwave equilibrium
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People in new jobs
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Scholastic taps Olshansky to guide co-pro strategy