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British book bear grows TV arms
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News in Brief
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Mattel taps its creative juices with the power of Platypus
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There’s magic in the air at FAO
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The heat is on in the battle for water toy supremacy
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Mattel takes on LeapFrog with Power Touch
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Shelf Talk
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Next-gen chains eating up more of the QSR promo market
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News in Brief
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Reinventing the brand-building wheel