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NeoPets connects kids and brands on-line
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Web research tips & tools for tapping into kid culture
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Focus group maestros meet kids on their own turf
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Kid Researcher Roundup: A guide to the experts
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Consumer Products
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Consumer Products
Apparel licensors use marketing clout to stake out brand awareness
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People in New Jobs
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Higgins opens the door to new partners and animation styles at Cartoon Network
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Kid fashion forensics
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New apps get gamers off the couch at E3 2003