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Pact welcomes review of Ofcom junk food ad ruling
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DirectTV launches game channel with Mattel in hand
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BRB’s Bernard spreading paws over many categories
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Smell of Success? MGA’s Yummi Land snags Lionsgate
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HarperCollins teams up with latest food sensation Fizzy Fruit
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PorchLight hooks Monster Warriors
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BKN snags broadcast and toy deals for Dork Hunters
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Hasbro, Steve & Barry’s get cozy with DTR apparel deal
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Quick Hits: Build-a-Bear goes interactive, Hana’s Helpline scores a book deal, DC Comics step into Crocs
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Kabillion scores new partners, lands prime-time exposure