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Milkshake! hits the books
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e-tailer shares the scoop on Easter goodies consumption
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BBC drops kids Jam web portal after commercial gamecos complain to EC
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Wal-Mart registers first results on campaign to reduce packaging
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A tale of two e-tailers: BabyUniverse and eToys Direct merge
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Disney makes German VOD deal
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One-liners: Noteworthy news nuggets
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Measuring the multitasking generation: How kids two to 12 spend their leisure time
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Toys ‘R’ Us fights autism with nationwide fundraising campaign
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Eisner eyes online production