After working hard to make it easier for kids to access content over the past year, PBS KIDS has achieved its third consecutive number-one ranking in the Hot50 digital media category.
The pubcaster rolled out downloadable videos through its PBS KIDS Video app so audiences could watch content offline, expanded its adaptive and accessible online lineup, and launched digital-first series Team Hamster and a second season of Scribbles and Ink.
“Our aim throughout another challenging year was to listen to what families needed, and provide a safe place for kids to access free, high-quality content,” says SVP and GM Sara DeWitt. “We’re so proud that we were ready to deliver, and that we could be accessible to so many—even to kids who don’t have great broadband access or the latest technology.”
The kidcaster also provided free at-home learning resources, which drove a 22% increase in streaming and a 24% lift in gaming, compared to the previous year. And PBS KIDS racked up 750,000 more monthly downloads for its PBS KIDS Games and Video apps this year than it did in 2020.
“The connection to our audience has always been critical to success,” says DeWitt. “Our hope is to continue building on this mission in new and exciting ways in the months ahead.”

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