9 Story Distribution International

For the third year in a row, Ireland’s 9 Story Distribution International has come out on top in distribution.
“We are thrilled to be recognized again by our peers,” says Alix Wiseman, SVP of distribution and acquisitions.
Among its accomplishments, Wiseman says the global distributor supported its clients’ needs in the wake of the pandemic by offering flexible contracting structures, payment terms and global philanthropic efforts.
“COVID has been a difficult time when everyone has had to pivot, so kindness, compassion and understanding have been the keys for us on all fronts,” she says. “We have tried to be as accommodating as possible because we are deeply loyal to our partners, clients and channels.”
In 2020, 9 Story also sold more than 2,200 half hours of kids and family content to international AVOD platforms, including to Viacom’s Pluto TV and Fox’s streaming service Tubi.
“AVOD has been a big focus for us,” says Wiseman. “Just a few years ago, if creators weren’t able to place content on traditional channels and platforms, the only other recourse was YouTube. But now the AVOD space has really broadened out.”
She also attributes the distributor’s higher sales volume in Europe this year to the hiring of kids industry veteran Joss Duffield as VP of distribution in April.
As for notable brands, Wiseman says global awareness for Daniel Tiger’s Neighborhood continues to grow. “An increasing number of partners want to come aboard across all rights and entry points,” she says.
Another area of focus has been live-action content. Recent acquisitions include hybrid animal series Bad Nature and musical comedy Andy and the Band. “The demand for live action has obviously gone up because so many production pipelines have been on hold during COVID,” says Wiseman.

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