For a seventh consecutive year, Netflix has taken the top spot in broadcasting.
As COVID-19 spread globally, locking families in their homes, the SVOD’s expanding kids content slate was a boon to viewers left with little else to do.
Netflix broke records by adding more than 26 million paid subscribers in the first half of the year, attributing the massive global lift to pandemic lockdowns.
Under the leadership of new preschool content director Heather Tilert and international director of original animation Dominique Bazay, Netflix broadened its programming for under-fives, with plenty of new CG-animated series, including Kuku Studios’ Go! Go! Cory Carson and Tonko House production Oni.
Inclusive storytelling also continued to be a strong differentiator for the streamer, which premiered its new adaptation of The Baby-Sitters Club in July, and recently commissioned live-action series Bookmarks: Celebrating Black Voices.
In animated feature work, Netflix joined the production of Paris-based Gaumont’s High in the Clouds, announced a Chicken Run sequel with Aardman, and debuted films such as The Willoughbys and Over the Moon.
“This year, we’ve had more for kids to explore than ever before, whether in animated series like Jurassic Park: Camp Cretaceous, preschool shows or even live-action fare like The Baby-Sitters Club,” says VP of original animation Melissa Cobb. “It’s a credit to our teams that have worked tirelessly during the pandemic to deliver comfort and joy to our members in a really challenging time.”
In recognition of its kids content investment, Netflix snagged six 2020 Daytime Emmy wins with five titles in major program categories, including its first preschool animated series win for Ask the StoryBots; a win for best children’s animated series
(The Dragon Prince); and a trophy for best young adult series with Trinkets.