Holding onto the top spot for a sixth consecutive year, Netflix continues its SVOD domination with new subscribers signing up in record numbers.
Q1 2019 saw Netflix’s revenue grow 22% to US$4.52 billion, as 9.6 million new paid members worldwide joined the platform—a record for the company in the first quarter.
Diverse storytellers were a focus this year, with India-set Mighty Little Bheem from Green Gold Animation premiering in the spring, and greenlights for new live-action kids series The Expanding Universe of Ashley Garcia, hybrid series City of Ghosts and action-comedy series Mama K’s Team 4—from Latin American, Japanese American and African creators, respectively.
Content creators flocked to Netflix to strike deals for the SVOD’s global kids and family reach. The streamer signed on Darla Anderson (Coco, Cars, Toy Story 3) to develop and produce new animated and live-action feature films and series, and inked multi-year overall partnerships with Doc McStuffins creator Chris Nee and Disney’s High School Musical director Kenny Ortega. It acquired its first kids IP (the Storybots brand) in May, and also closed an exclusive content agreement with its creators Gregg and Evan Spiridellis.
Netflix’s award shelf also got more crowded, with 10 Daytime Emmy statues for series including Ask the Storybots, Watership Down and Hilda.