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PBSKIDS

PBS KIDS gets accessible

Public media has always been pretty committed to accessibility—it was actually a PBS member station (WGBH Boston) that invented closed captioning. But it’s PBS KIDS’ innovative approach to making digital content as accessible as possible in the past year that helped bring it back to the Hot50 ranking.

“Full accessibility for all types of disabilities is a huge undertaking, so we spent time doing research to determine best practices and how we could create content that is more accessible than it is today,” says Sara Dewitt, VP of PBS KIDS Digital.

In the name of making things even slightly better, the team not only rolled out accessible games like Fish Force and Railway Hero, it also looked at what colors and fonts are used on screen and let users lower the volume of sound effects, voiceover and music on activities.

Moving forward, the digital team is continuing to look at representing the underrepresented, rolling out a suite of new games for its Alaska Native series Molly of Denali and showing cultures of the world in Let’s Go Luna!.

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