PBS KIDS caps year of firsts
Focused on content for lower-income households, the US pubcaster’s first-ever 24/7 multiplatform content service now reaches more than 95% of US TV households and achieved ratings gains among children two to eight for 14 months in a row following the channel’s launch in January 2017.
“We were able to see our numbers go up at a point in time when I think everybody who works anywhere in TV is really wondering what’s going to happen to their channel or their job,” says Linda Simensky, VP of children’s programming. “To be able to grow an audience during a huge shift in viewing behavior certainly speaks to our programming. And each year we try to make shows kids want that have never been done before.”
To that end, PBS KIDS greenlit Molly of Denali, the first nationally distributed children’s series to feature an Alaskan Native lead character. And new shows Pinkalicious & Peterrific and Let’s Go Luna! premiered this year, along with one-hour specials including “Arthur and the Haunted Tree House,” which reached 2.7 million viewers on the 24/7 channel’s primetime family-themed programming block.