SVOD domination

Netflix gets industry approval for fifth consecutive year

Netflix expanded its global reach even further this year to 130 million subscribers, more than half of which watch kids and family content monthly. To keep its growing audience satisfied, the company launched more than 65 new original TV and film titles for kids and family viewers in 2018, and made good on its commitment to invest in more live-action sitcoms and action-adventure series for tweens with shows like Alexa & Katie, Best Worst Weekend Ever and No Good Nick, a comedy starring original Teenage Witch Melissa Joan Hart and Sean Astin from Netflix hit Stranger Things that’s set to premiere in 2019.

The streamer also pulled the trigger on third- and fourth-season renewals of hit teen drama Greenhouse Academy from Nutz Productions; a co-commission with ABC Australia for new kids comedy InBESTigators from Oz prodco Gristmill; and an order to adapt Nickelodeon’s hit animated series Avatar: The Last Airbender into a live-action series.

In other accomplishments, Netflix received the most kid-friendly nominations (43) from the US National Academy of Television Arts & Sciences for the 2018 Daytime Emmy Awards. The company ended up with eight statuettes, including double wins for All Hail King Julien: Exiled and Dinotrux with longtime partner DWA TV, as well as a fifth overall Emmy for Trollhunters, created by Guillermo del Toro.

On the innovation front, the SVOD forged a partnership with Microsoft’s Mojang to integrate its popular Minecraft: Story Mode series into an interactive story experience similar to Netflix’s previous choose-your-own-adventure episodes “Puss in Book: Trapped in an Epic Tale” (DWA TV) and “Stretch Armstrong: The Breakout” (Hasbro Studios).

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