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PBS_Pinkalicious

Seeing more of PBS KIDS

A major channel revamp helped PBS KIDS move to new places this year, including up one spot in the Hot50 Broadcasting category. The US pubcaster launched its first-ever 24/7 multiplatform content service in January with a family-themed weekly primetime programming block. Focused on lower-income households, the service gives kids access to high-quality programming at any time.

“We knew the lower-income part of our audience was watching a lot of TV in the hours that we weren’t on, and it was forcing them to watch things that aren’t kid-oriented,” says Linda Simensky, VP of children’s programming at PBS. “Since launching, the ratings among these children have gone up by 46%, and in broadcast-only homes, it’s gone up by 68%. At this point in time, to have a positive ratings story is really unbelievable to me.”

Looking to the future, Simensky says PBS KIDS is still all about content. There’s a continued focus on educational entertainment with the launch of Pinkalicious in February 2018, followed by Luna Around the World next fall. Simensky also hints at a new series focused on teaching kids about information technology.

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