Nickelodeon shines on
A major uptick in ratings and commissions pushed Nickelodeon up four notches into the Hot50 top three this year. In Q3 2017, Nickelodeon owned nine of the top 10 shows for kids ages two to 11, and four of the top five shows for kids two to five, according to Nielsen Media Research. And it’s safe to say that Nickelodeon’s momentum shows few signs of slowing down.
According to Bronwen O’Keefe, Nickelodeon SVP of live action and movies, the US kidsnet’s shows share three main characteristics: they’re broad, simple and emotionally connective. “Content has to be relatable and inspirational,” says O’Keefe. “But the aspirational piece is that these stories are maybe 10% shinier than your actual life, which encourages striving—and that is very compelling.”
Up next for the broadcaster is a full series pf Lip Sync Battle Shorties, new scripted comedies Night Squad and Star Falls, a rebooted version of Teenage Mutant Ninja Turtles, and animated property The Adventures of Kid Danger and Captain Man—just to name a few.