Shaun the Sheep wins big for Aardman Animations
2016 was a big year on the big screen for Aardman Animations. Shaun the Sheep Movie premiered with a strong box-office performance and critical acclaim, and Aardman worked to develop key activities across licensing, promotion and live events globally. “We had some strong momentum following a successful movie year in 2015,” says Rob Goodchild, Aardman’s head of licensing. “We continue to innovate across all areas of our licensing program to develop programs that deliver commercially while enabling us to continue to build brand value.” Other highlights include a partnership with the British Council’s expertise in language teaching that saw Shaun and Timmy become the faces of a global network of early years English learning apps, and Goodchild promises there is more in the works with the upcoming 2019 sequel to Shaun the Sheep Movie.