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DHX Media takes third-party series to the top

A number of third-party pacts with partners like Iconix (Strawberry Shortcake) and Mattel (Bob the Builder, Fireman Sam, Polly Pocket) propelled Canada’s DHX Media to the top spot in Distribution for the second year running. “Those were really exciting opportunities that helped us to further our reputation in the international market,” says SVP of distribution Josh Scherba. The company saw success in China, in particular, with significant expansion in the territory’s SVOD market. Moving into 2017, Scherba says DHX Media has more than 6,000 half hours of content dubbed and licensed in Mandarin. As the DHX distribution team looks forward to the new year, Scherba says the focus will be on further integrating development and distribution. “We certainly have an integrated approach at DHX between distribution and DHX Studios,” he notes. “It’s very important that one informs the other.”

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