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DHX Brands lays the groundwork

DHX Brands has quickly become one of the most well-known names in the kids licensing game since its establishment in June 2014. In addition to the highly anticipated Teletubbies reboot, and the success of new preschool brand Twirlywoos, DHX Brands breathed new life into evergreen brand In the Night Garden, which translated into 93% growth for the property.
Peter Byrne, EVP of consumer products at DHX Brands, says speed of response to the market and a laser-like focus on core properties have been the keys to building and growing the business.
Alongside its preschool properties, the fourth pillar of DHX Brands’ core licensing slate is live-action tween series Make It Pop, which has a range of products from master toy partner Jakks Pacific coming in 2016.
“With Teletubbies, Twirlywoos and Make It Pop, we’ll be looking at international rollouts where broadcasters have picked up the series,” says Byrnes. “Our objective is to really set up our stall and develop a solid base for the future.”

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