SVOD giant Netflix gets industry seal of approval for second year running
With approximately half of its nearly 70 million worldwide subscribers regularly watching kids content, Los Gatos, California-based streaming service Netflix has solidified its place among the broader kids entertainment industry as a leader in kids and family content curation and original production.
In October, the company announced that seven more original kids series, including LEGO Bionicle: The Journey to One and Dawn of the Croods, are heading to the platform starting in December—bringing the total number of Netflix original kids series to 35.
For Netflix director of global kids content Andy Yeatman, securing the number-one Hot50 ranking in broadcasting for the second year in a row further validates the service’s ongoing international expansion and growth of its original series slate.
“One of the things it means is that producers and content creators see Netflix as the ideal home for their IPs and franchises, and the best place to find a very large audience for their shows—no matter what age group, genre or demographic they fall in,” says Yeatman.
“And since we have a direct relationship with our members, we really know and understand how kids use the service, what they look for, what they want to watch, when they want to watch, and what they want to re-watch.”
Its this type of understanding that has seen Netflix expand the diversity of its kids offerings to include shows like:
It’s also moving into short-form content with the recently announced Dinotrux 5 Minute Favorites series from partner DreamWorks Animation.