US$40 billion and counting for DCP
Given that Disney Consumer Products’ properties generated more than US$40.9 billion in global retail sales in 2013, it’s not surprising that the House of Mouse division took the second spot on our Hot50 ranking. A juggernaut in kids play products, DCP continues to have a strong presence at all tiers of retail, thanks to hit properties like Frozen, as well as evergreen brands Disney Princess, Marvel and Star Wars.
This year saw the company further diversify its franchise portfolio, with lines for Star Wars Rebels, Marvel’s Guardians of the Galaxy and its other superhero properties, and Disney’s Planes Fire & Rescue. It also teamed up with US retailer Kohl’s for an extensive DTR apparel line.
In the preschool realm, DCP created the Disney Junior umbrella brand at retail. With properties like Sophia the First, Doc McStuffins and Jake and the Neverland Pirates, it is on track to surpass the US$1.8 billion in retail sales it generated last year.
Frozen, in particular, continues to be a standout success. Thanks to fan-friendly characters like Elsa, Anna and Olaf, the property was the fastest-growing franchise at retail in the first half of 2014.