Puppy power: PAW Patrol drives TV sales for Nick
Led by the successful international rollout of smash hit PAW Patrol (a co-pro with Spin Master Entertainment) and the launch of VOD service My Nick Jr. in new territories, Nickelodeon is hitting new highs in distribution.
“The key thing for us is to continue to respond to the fact that linear and non-linear rights have now truly converged. We have to be aware that these kids are pretty much born with iPhones and tablets in their hands,” notes Caroline Beaton, SVP of program sales at Viacom International Media Networks.
For the preschool demo, PAW Patrol is proving to have global appeal. It has been picked up by prominent terrestrial broadcasters like Five (UK), TF1 (France), Televisa (Mexico) and Nine Network (Australia).
“PAW Patrol is now in over 50 markets—not just lined up, but currently airing in primetime preschool slots,” says Beaton. “The last time I saw something launch as quickly as that was probably Dora the Explorer.”
Additionally, 2014 saw the number of Nick’s branded blocks rise to 26, with recent in-flight blocks launching for the first time on British Airways and Emirates Air.