The cross-platform innovator: PBS KIDS

PBS KIDS ramped up its cross-platform efforts this year, sewing up content deals with Netflix, Apple TV and Google Chromecast (a first for a kids channel). And along with having four of the top-15 shows for kids ages two to five on broadcast television in the US in June, according to Nielsen, the channel’s PBS KIDS Video app also generated more than 243 million streams in the same month. Additional milestones this year include the first-ever, half-hour version of Sesame Street and a digital-first launch new original series Odd Squad, which debuted full eps online prior to its broadcast debut.
PBS KIDS VP of children’s programming Linda Simensky and its GM of children’s media, Lesli Rotenberg, both agree that it’s great to be recognized by one’s peers. “We have a really strong identity that makes us stand out and I think that is what’s being recognized,” Rotenberg says. “It comes down to the mission that drives all of the work we do, which is about using the power of media to spark children’s natural curiosity and help them develop their own passions.”

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