• Conjuring tweets – Disney expands paid Twitter campaign for Sorcerer’s Apprentice (AdAge)
• Retailers expected to go all in for back-to-school marketing campaigns (Media Post)
• Bratz maker MGA facing a lawsuit for unpaid legal fees (Law.com)
• Will teen-focused Alloy Entertainment’s new online slate bring in digital dollars? (Tube Filter)
• Twilight fans invade dentist offices seeking vampire veneers (Time)
• Disney called in Pixar animators to beef up Tron script (Entertainment Weekly)
• American Eagle looks to cash in with new kids stores (The Wall Street Journal)
• Kmart adds online user-submitted video game reviews to retail shopping experience (Mashable)
• A close look at how ESPN is becoming a fully realized 3-D destination (Wired)
• Disney ordered to pay US$270 million in damages to Celador over TV licensing dispute (New York Times)
• An inside look at Hollywood studio accounting -US$1billion hit, remains US$167 million in the red (Deadline/Nikke Finke)
• Summer camp for media moguls (L.A. Times)
• Facebook, Twitter next entrants in the race for TV ad dollars (MediaPost)
• More on Apple’s TV plans (MediaPost)
• A closer look at Nickelodeon’s re-entry to the big-budget film market (New York Times)
• Inside the Twilight merch empire (Forbes)
• M. Night Shyamalan talks race, sequels in Last Airbender interview (Washington Post)
• iPhone app creator explains why he sold his company Tapulous to Disney (VentureBeat)
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