- James Cameron bets 3D will be a major player in TV programming within five years, and he’s taking on the risk to make that happen (Reuters)
- Mattel Hot Wheels marketing takes another turn, this time right into the Indianapolis 500 (The New York Times)
- Turner adopts new advertising strategy – looks to blur the definitive lines between programming and commercials (Advertising Age)
- In the market for mobile developers? One college launches a specialized degree program in apps (All Things D)
- How Disney plans to turn back the clock on an aging Muppet clan (The New York Times)
- Mattel spins new guerilla-style marketing stunts for its Hot Wheels brand (The Cool Hunter)
- Turns out, timing is (almost) everything when it comes to Facebook engagement (eMarketer)
- Tokyo Disneyland reopens this week (The Hollywood Reporter)
- In Canada, bargain stores are reaping the benefits of a new ‘conspicuous frugality’ (The Toronto Star)
- Tween dress-up website Stardoll welcomes its 100 millionth user. How the social network continues to grow (Guardian)
- Those in-game virtual goods are worth more than you think – US$3 billion, to be exact (All Things D)
- Naptime into tech time? Kindergarten students in Maine get free iPads (Techland)
- After a Happy Meal-induced hiatus, Ronald McDonald returns with a new TV and web strategy (The Wall Street Journal)
- Analysts predict Android will take over half of the smartphone market by next year (Mashable)
- American teens are downloading less music, yet their loyalty to Apple’s iTunes continues to strengthen (Techland)
- Disney cruises dock at a new island…Manhattan (USA Today)
- More than 50% of American women surveyed said they purchased a smartphone as a direct result of having kids (Advertising Age)
- Dish Network wins the bid for Blockbuster. Now what? (MarketWatch)
- New research surfaces about the impact of violent video games on kids (GameSpot)
- Fox brings Rio and a dose of augmented reality to the breakfast table (MediaPost)
- THQ and Random House join forces in the name of transmedia storytelling (Wired)
- The News Corp-Shine Group purchase becomes official (Variety)
- How Illumination Entertainment’s Christopher Meledandri is teaching Hollywood a lesson in animation economics (The New York Times)
- With 10 million downloads in 10 days, it looks like Angry Birds Rio has struck a chord with fans (Mashable)
- Selena Gomez, Dylan Sprouse and Miley Cyrus among the big winners at Saturday’s Nickelodeon Kids’ Choice Awards (The Wall Street Journal)
- Disney is expected to break ground this week with its Shanghai theme park (Bloomberg)
- Fox taps into the growing US Hispanic market with a new media unit and a family-oriented cable channel (The Wall Street Journal)
- With the help of specialized agencies, Facebook boosts its rolodex of advertising friends (All Things D)
- Fox expands its deal with Netflix, gives ’em Glee (CNET)
- Walmart survey finds some interesting stats on the lengths parents will go to keep their kids safe online (Sync)
- Sony Online Entertainment undergoes restructuring, slashes hundreds of jobs (The Hollywood Reporter)
- Meanwhile, the largest global retailer of video games is trying its hand at digital distribution (All Things D)
- The Governator is back and working with Stan Lee on a TV and comic book series (The Hollywood Reporter)
- One transmedia expert discusses ethics in storytelling (Wired)
- Hollywood officially tunes into premium VOD (Variety)
- Justin Bieber looks to star in a new film that’s sure to ignite a female frenzy (Los Angeles Times)
April 13, 2011
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