May 18, 2007

• Microsoft buys ad company for US$6 billion

• Sony lessens Playstation 3 losses (Business Week)

• CARU responds to digital uproar (MediaPost)

• Sony sniffing around Club Penguin? (Yahoo! Biz)

• Google launches universal search (CN News)

• Mary Jane toy causing Spider-Man fan uproar (Toronto Star)

• Toys ‘R’ Us looks to new ad agency to re-energize brand (NorthJersey.com)

• Early review of Halo 3 (Gaming Excellence)

• Wall Street reacts to newest Wal-Mart numbers (Forbes)

• Microsoft doubts Sony’s online strategy (Daily Tech)

• Viacom balks at same-day movies (Reuters)

• Bringing niche to mass retail outlets (Women’s Wear Daily)

• Spielberg and Jackson team up on Tintin (Variety)

• Ad industry looks to clean up image (Hollywood Reporter)

• Google getting into in-game advertising? (MediaPost)

• A review of new Spider-Man and Shrek games (Chicago Tribune)

• Making the Long Tail pay: Indie musicians forge new online revenue models (The New York Times)

• Google says ‘no’ to acquiring news organizations (The Editor’s Weblog)

• Microsoft goes after Linux (Tech Tree)

• Myspace answers copyright questions (CNET News)

• G.I. Joe creator turns to Biblical action figure biz (Christian Post)

• New kids’ food category? (New York Times)

• A deeper look at iPod/health studies (Wired Magazine)

• Blame Canada? Canucks reply to US studio’s piracy accusations (Edmonton Sun)

• Cartoon Network stunt culprits apologize, agree to community service (Houston Chronicle)

• Consumers continue waiting for Wii (AdAge)

• Viacom net income down 36% (The Wall Street Journal)

• Hasbro calls in outstanding Lucas warrants (BusinessWire)

• Joost gets $US45 million funding jolt (The Financial Times)

• Wal-Mart eyeing big acquisition (Yahoo! business)

• Microsoft finishes beta test of new Hotmail (Washington Post)

• Warner Bros. pulls film previews in Canada over piracy concerns (National Post)

• California looks to ban chemical used in preschool toys (SacUnion.com)

• Microsoft pursues Yahoo! to make up Google ad drain (Bloomberg)

• More legal troubles for GooTube (Hollywood Reporter)

• MTV Networks getting into the Mother’s Day mood (Mediaweek)

• Nick steps up merchandising efforts in India (Business Standard)

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