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Consumer Products
The toy biz is on the hunt for a new market measurement tool
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Consumer Products
Michaels succumbs to scrapbook fever
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Consumer Products
Kids oral care category sparkles
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Consumer Products
News in Brief
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Consumer Products
Diversification makes a strong fashion statement for licensees
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Consumer Products
Apparel licensors use marketing clout to stake out brand awareness
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Consumer Products
Role-play apps add muscle to next-gen action figures for tweens
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Consumer Products
Insert your kids brand here! Youth marketers stake out video game ad real estate
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Consumer Products
Cool New Games!
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Consumer Products
Gaming’s second childhood cometh as the market shifts back to kids