Simon Scribbles says… More licenses, please!

In an effort to make Simon & Schuster a one-stop shop for licensors' publishing needs, the company is expanding into the coloring and activity category with its new imprint Simon Scribbles. The original plan was to start targeting kids ages two to six with product in spring 2006. But Stephen Weitzen, senior VP and publisher of S&S's kids merchandise division, moved the imprint's debut up to capitalize on the popularity of Sudoku puzzles.
By
October 1, 2005

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu