L.A.-based BabyFirst TV has appointed Jeffrey Quinn as SVP of marketing. Based in the company’s L.A. office, Quinn will direct the channel’s industry and consumer marketing, advertising and promotional operations, reporting to EVP Sharon Rechter.
Quinn joins BabyFirst TV from The Brainy Baby Company where he served as VP, sales and licensing responsible for domestic and international sales, product licensing, content licensing, acquisitions, broadcast and promotions.
BabyFirst TV is currently available in 59 million households in the US and Mexico, and some 8.4 million UK homes via satellite broadcaster BskyB.