Brand management company Ink Global and South African prodco Diprente have partnered on Anansi, an animated series that’s driven by African myths and legends.

Aimed at boys ages six to nine, the 26 x 24-minute series follows Anthony Harris, a streetwise orphan who discovers that he is a medium for the ancient African spider lord Anansi. The mythical character allows Anthony to share his incredible powers as the duo faces down the evil Tiger, whose powers threaten mankind. The show’s stories will also deal with issues surrounding identity, origins, power and coming of age.

With its sights set on a global audiences, Anansi represents an ambitious project for Diprente, which develops feature films, TV content, live shows and branded entertainment.

Ink Global, which currently sells international hit Masha and the Bear, will serve as the worldwide distributor for all media rights and all consumer products related to Anansi.